It all began with a genuine concern. Frustrated by a market flooded by products containing inferior ingredients, Prince Reigns founders envisioned a company that would create products that provided extraordinary results, pure and simple. This concept was the beginning of Prince Reigns quest: to utilize cutting-edge technology and wholesome ingredients to produce products that would enhance the lives of the people who used them. One year later, Prince Reigns is a million dollar company, with over 20 corporate employees located in over 29 markets around the world.

At Prince, we are optimistic about the future because we're doing something to improve the world we live in. In 2001, Prince Reigns partnered with the Embrace Foundation, which combines profits from the sale of Prince products, Distributor donations, and Corporate contributions. So far the foundation has partnered with Miami-Dade County Public Schools to help neglected children in South Florida's urban and inner city neighborhoods.